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The Might of Market Research
October 01, 2009 in Consumer Marketing
Neuroscience and cognitive psychology research reveal that most of human behavior is under control of the unconscious, habitual mind. Up to 95% of what our customers do is largely invisible to th ... more.


Listening to What Your Customer Doesn’t Say
September 01, 2009 in Consumer Marketing
Not only are customers not always right, they lie. You ask them what they want; you get it for them, then they don’t want it. The stuff they told you they don’t want, they buy from your competitor. An ... more.


New Media in an Old World
August 01, 2009 in Consumer Marketing
The video lasted less than a minute, was shot by an amateur photographer, and posted on a website known more for dogs on skateboards than breaking news. Yet the video of Neda Agha-Soltan being killed ... more.


You Can't Beat Habit - Learning how to alter customers' routines likely means making significant changes to your own.
July 01, 2009 in Entrepeneur
Let's face it: Your regular customers are on autopilot. When a purchase is repeated enough times, it becomes habit. However, market shifts can disrupt even the most powerful habits, and the current fi ... more.


Mass Brand Extinction
June 01, 2009 in Consumer Marketing
Just like consumers, executives are giving serious thought to how they are spending money in today's bleak economy. Capital expenditures are down significantly from last year and many companies a ... more.


The New Science in Understanding Consumers
May 01, 2009 in Consumer Marketing
The world is experiencing an economic crisis unlike any other in the past. Though countries have previously faced higher unemployment and deeper recessions, the current problem is global. Altho ... more.


Force of Habit
October 13, 2008 in BrandWeek
These days, it's become common for people to change vocations several times in the course of a career. In the case of author Neale Martin, that makes for an especially interesting resume. Prior to ear ... more.


Does Your Customer Think of Your Product as Part of the Family?
September 22, 2008 in Industry Week
Your product or service needs to be buried so deep into how your customer operates that they can't even envision extracting you, explains Neale Martin, author of Habit: The 95% of Behavior Marketers I ... more.


Habit: The 95% of Behavior Marketers Ignore
August 04, 2008 in Publishers Weekly
In his first book, communications consultant-to-the-stars (Sprint, Nextel, Cisco, Nortel, TI, Motorola) and "expert in consumer behavior" Martin uses ideas from the worlds of science, technology, psyc ... more.


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