Product Development

Taking a product from the drawing board and getting it ready for the market is a daunting task. The designer's vision rarely survives the processes, procedures and silos most companies rely on to bring products to market. By employing a habit-forming framework, development becomes more efficient and effective because outcomes are based on customer behavior. We work with the development team to break down behavior into basic units and design reinforcement plans for each unit. Products and services that are developed to be habit forming have a far greater chance at success.