Product Positioning and Branding

The success of any branding effort can be measured by the position the brand captures within a customer's mind. Positioning and branding are paramount to creating the shortcuts in customers' minds that lead to customer habituation. This process is literally neuroscience and requires an understanding of how the mind creates categories and associations. We work with companies to understand the process of building brands and establishing clear positioning strategies. Ultimately, the brand position is a company's greatest asset.